This case study examines how elearning specialists Webanywhere delivered a new learning management system to Domino’s Pizza Group. The new platform, DOTS, helps deliver personalized content and training material to Domino’s employees.
Domino’s Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg.
As of 30th December 2012, there were 805 stores in the UK, Republic of Ireland, Germany and Switzerland.
Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 10,000 Domino’s Pizza stores in 73 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.
When looking for an appropriate learning management system (LMS) Domino’s had several key requirements which needed to be addressed. First and foremost they wanted a robust, scaleable learning platform available to a large group of users. This is so employees from around the country can access the same learning materials via a single point of access. Due to Domino’s wide dispersion of outlets throughout the UK it would be difficult to control individual stores own training systems. Therefore a singular platform that was accessible anytime, anywhere, would be ideal for the training needs of the organisation.
With such a wide range of roles and such a vast employee base, Domino’s also wanted a platform that would allow them to create easy navigation to relevant content for users across the organisation.
Furthermore, as the Domino’s brand is intrinsic to the identity of the company, they wanted to reflect this throughout the LMS. This bespoke design would need to be congruent with Domino’s existing branding, to make users feel familiar with the platform, increasing the likelihood of return.
Finally Domino’s wanted a learning management system that could be deployed rapidly, whilst achieving a high level of return at a relatively low cost. This platform would become known as ‘DOTS’.
Webanywhere created a bespoke LMS, that was developed for easy navigational use. As a very versatile platform, it allowed Webanywhere to create a bespoke, customised theme which renders ‘Just-In-Time’ (JIT) for its users.
The site itself can be accessed very easily by Domino’s employees through the Electronic Point of Sale (EPOS system) which can be found in all stores. As employees need their own account details to login to the platform, it creates a learning space that is specialised to each individual and their needs.
Furthermore as the LMS is an open source platform, there are no licence fees, which in turn keeps cost low, fulfilling another of Domino’s requirements.
